Television network MSNBC announced it is changing its name to My Source News Opinion World, adopting the shorter moniker MS NOW.
The move comes as Comcast prepares to shift most of its NBCUniversal cable channels into a new company called Versant, which will not carry the NBC brand or its iconic Peacock logo.
“This gives us the opportunity to chart our own path forward, create distinct brand identities and establish an independent news organization,” Versant CEO Mark Lazarus wrote in a memo to employees, The New York Times reported.
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