Many website owners and publishers are concerned that Google’s artificial intelligence search tools will lead to a dramatic decrease in traffic, the Financial Times reported.
Google’s AI Overviews generates summaries that appear at the top of search results for some queries. The experience lessens the need to click through to source material.
“Like everyone, we have definitely felt the impact of AI Overviews. There is only one direction of travel; not only are AIs getting better, but they’re getting better in an exponential fashion,” Sean Cornwell, CEO of British-based Immediate Media, told the Financial Times.
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