McDonald’s is bringing back Hi-C Orange drink after customer revolt

<a href=”https://www.cnn.com/2021/01/28/business/mcdonalds-earnings/index.html” target=”_blank”>McDonald’s</a> has heard the complaints and is bringing back the fan-favorite Hi-C Orange drink after a nearly four-year absence from soda fountains.

The <a href=”https://www.cnn.com/2021/02/09/business/coca-cola-new-plastic-bottle/index.html” target=”_blank”>orange-colored beverage</a> will begin reappearing in select US restaurants this month and will be available nationwide by June. McDonald’s said in a release that its return was prompted by boisterous fans on social media that have “passionately asked for us to bring it back over the years.”

Hi-C Orange Lavaburst, a non-carbonated drink, was replaced in 2017 by Sprite Tropic Berry, a carbonated drink that was made by Coca-Cola exclusively for the chain. The removal of the beloved drink after about 60 years on McDonalds’ menus sparked outrage from irate fans and a <a href=”https://www.change.org/p/mcdonald-s-bring-back-hi-c-orange-lavaburst-to-mcdonalds” target=”_blank”>petition on Change.org.</a>

McDonald’s has created a <a href=”http://www.mcdfinder.com” target=”_blank”>special website</a> to track the re-arrival of the beverage. It will be updated on a weekly basis and can be used by entering a zip code. Hi-C will join Fanta Orange in McDonald’s soda fountains, making its “legendary orange drink roster once again complete,” the company said.

Fast-food chains are constantly competing for customers’ dollars and attention, and specialty offerings and bringing back customer favorites are a way to try to cut through the noise. McDonald’s also regularly taps into <a href=”https://www.cnn.com/2020/12/10/business/mcdonalds-free-food/index.html” target=”_blank”>millennial nostalgia for promotions</a>, as indicative by bringing back Hi-C since it was popular in the 1990s.

This month, McDonald’s already <a href=”https://www.cnn.com/2021/02/02/business/mcdonalds-shamrock-shake-launch/index.html” target=”_blank”>brought back the Shamrock Shake</a> and is adding <a href=”https://www.cnn.com/2021/01/04/business/mcdonalds-new-chicken-sandwiches/index.html” target=”_blank”>three new chicken sandwiches in two weeks.</a>